The ghd platinum+, a hair straightener so intelligent it predicts your hair's needs and constantly adapts the power to ensure the optimum styling temperature at all times, at the optimum temperature of 185°C, ensuring hair up to70% stronger *,75% brighterAnd2 times more color protection .
*2x less breakage and color fading than a straightener operating at 230°C. **Compared to naturally dried hair.
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